The Android tablet market share dropped below 50 percent for the first time in 10 years, because people were looking for premium tablets and regardless of Apple, Windows OEM and, to some extent, Samsung, a new strategy analysis report said.

Requests for tablets remain in front of the pre-pandemic level in dealing with inflation and supply constraints.

However, increasing macroeconomic pressure, lower consumer sentiment, a developing covid threat, and prolonged Russian/Ukraine conflict can change the second half of this year far more challenging.

“Two factors of inflation and hybrid work create extraordinary dynamics where rich consumers continue to spend on premium devices, while consumers attract the average shopping at a lower level,” said Eric Smith, a computing that is connected to the Director.

All of the top vendors now have detachable on their line-ups, including implementing five different operating systems, “Smith said.

Delivery of Apple iPados (Sell-in) dropped 7 percent of the year-to-year to 14.8 million units in Q2 2022.

Samsung led the Android market with a decline of 13 percent of the year-to-year in Q2 2022 to 7.1 million units.

Lenovo returned to third place globally in Q2 2022, although shipping dropped 25 percent of the year-to-year to 3.5 million units.

“The demand for Android tablets attracts market performance because all other operating systems exceed the 15 percent market decline. Apple benefits from a richer customer base than Android, but supply problems make them not reach more requests than they did during the quarter,” said Chirag Upadhyay, Industrial Analyst.