Tag: Storyboard18

Storyboard18 | Air India returns home with Tatas: Now what?

I remember working on an audio visual (AV) during the launch of Tata Motors’ the first indigenous car brand was developed, Tata Indica. In that AV, copywriter has an interesting line: ‘A nation to be recognized as respectable global strength needs to have its own airline, and car brands that can call themselves’. India has […]

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