Xiaomi India Friday said that he had appointed Alvin Tse, who would join the company as a general manager, replacing the role of Manu Kumar Jain’s leadership in the company. Rejig Organizations will make Anuj Sharma back as a Chief Marketing Officer.

Former Vice President and Implementing Director, Jain, who resigned as an employee in September last year, after being on duty seven years in the company, has switched to the global role as vice president of the group and is currently responsible for inter –

Stanford educated, a British citizen, Alvin Tse was responsible for the company’s Indonesian business as a general manager. He is a member of the founder of the Poco Xiaomi sub-brand who is now independent.

Xiaomi India is currently led jointly by Muralikrishnan B, Chief Operating Officer, Raghu Reddy, Head of Business Officials, and Sameer BS Rao, Head of Finance, without Jain who resigned as employees in October last year, and as director in February. They will continue their current role in the company after restructuring.

Former leader of Poco India, Anuj Sharma, will rejoin Xiaomi India as a Chief Marketing Officer, and will be responsible for leading the whole brand and marketing strategy. “He will play an important role in strengthening Xiaomi’s relations with consumers throughout the country,” said the company.

Organizational changes come in the midst of strong supervision to the smartphone market leader by government agencies. The Directorate of Enforcement has issued an order of confiscation of Xiaomi assets worth more than RS 5500 Crore, accusing the company of violating foreign exchange rules, for sending money abroad with royalties.

The Karnataka High Court has issued a temporary residence on the orders of ED, until the next session on June 8, allowing the company to continue their daily activities and pay imports of important items, with the exception of royalty payments, by utilizing the bank’s lift.

The company has submitted a written petition against an enforcement agent where he accused Ed the threat of physical violence to the company’s senior executive during the FEMA investigation. The agency, however, calls it untrue and baseless.

While the company has become a smartphone market leader in India over the past three years, its market share has continued to decline – from 27% in Q4 2019 to 23% in Q1 2022, according to counterpoint research data. The rival of Samsung and Realme have closed the gaps at a faster speed. Samsung has 20% of the smartphone market while Realme closes Q1 2022 with a share of 16%.